Welcome! Today we’d like to share a story of wonderful hobby supplies store http://lamercerissima.it. “La Mercerissima” is located at beautiful Ladispoli in Italy.

Company history

Over the last 20 years our company provides cool hobby supplies for women. Nowadays customers can choose from the wide variety of creative hobby supplies.

Can you tell us about you company history and products?

La Mercerissima is the online store specializing in the hobby stuff. It was founded in 1995 in Ladispoli, Rome. Welcome to design your own “hobby project”. By shopping online you can be owner of products for embroidery, cross stitch and needlepoint. You can also find knitting yarn in wool or cotton in our store. Our highly qualified team provides reliable service for all our customers. You can be fully convinced, that whenever you visit our shop, you will get the best offer.

Can you tell us more about your business and ecommerce experience?

Our core business is the market of hobbies for women, particularly of the embroidery, wool and cotton yarns for knitting and crochet, creative sewing and everything concerning the crafts. What about La Mercerissima e-commerce experience? We can say, the web-store can rightly be considered the formidable weapon in overcoming the financial crisis that Europe was affected by in recent years. We constantly reported an increase revenue. We think that shopping online is convenient process especially for people sitting on sofa. They can buy a lot of products with friendly price by few clicks.

Why you have chosen Magento?

Formerly we set up our store using osCommerce platform. Then we stumbled upon new Magento. We immediately felt it was something that we wanted to get. High potentialities of Magento attracted us at once. Since last years we keep satisfied with our choice. If you ask us our opinion, we still say Yes - we are lucky enough to manage our magento store. As we know all women are passionate about handicrafts. So, we simply sell essential goods for creativity.

There are dozens of companies on the market. Why did you decided to start working with Templates Master’s extensions and templates?

At the beginning the integration of new plugins was not needed. But in course of time we realized that we want something to improve users’ shopping experience. Templates Master was the first company we contacted online. We were excited of Fire Checkout extension. After we rated highly the fantastic support, we still refer Templates Master for new solutions.

What our products do you use?

We checked out a lot of extensions. Installed modules are: Prolabels, Booster Newsletter, Social Suite, Askit, Fire Checkout, Easy Banner, Sold Together PRO, Rich Snippets, Ajax PRO, Smart Suggest, CDN.

What is your favorite product?

We are absolutely inspired of Fire Checkout and Askit plugins. These extensions are mostly important for our store. We recommend everyone to install the Fire Checkout. It’s very useful extension. The Askit helps us a lot to create an original products’ content on the page and at the same time to boost SEO rankings.

Can you give advice to beginners in ecommerce?

Some years ago we received nice advice. It sounds like you really need to find exactly yours niche market and do all possible to become a section leader. If you have not an exaggerated budget, it will be hard for you to compete in a crowded market. However people have to be full of creative ideas. Eventually high activity will bring the satisfaction.

What other extensions that are not available at Templates Master you would suggest to focus on?

Hmm….(so) we are thinking about integration of RMA type. However we’d like to buy it at Templates Master store. Well, that's it )))

Do you have any special offer for your customer?

Sure. We are pleased to announce a 10% discount on the all products for Templates Master clients. Please use the code TM042105-X10. It’s valid until 18 April 2015.

Marissa Collections

It's no secret that Magento is one of the most progressive e-commerce software. It provides its followers with great features and optimized web-sites' performance. You can actually see that more and more stores have been relying on the power of Magento platform over the years. Magento happens to be a profit-driven decision for boosting online business revenue. Today let's speak about fashion web-stores. A stylish template improved with plugins' high functionality is necessary to make the store successful. Want to see how helpful Magento can be? Some of tasteful website designs were hand-picked in order to show you Magento advantages.

Let's start with Marissa Collections web-store. It began in 1975 and is situated in Southwest Florida. The most beautiful designer shoes, handbags and accessories you can buy in Marissa Collections web-shop. It is a professionally-made fashion online boutique with a large catalog of products, offering many categories with subcategories so that the top navigation is of high level as well as the navigation on the category page. While looking at the category page, we'd like to note how functional it is. Users are allowed to filter by category, price, size or designer values. They can instantly see what product size is available when hovering over the image. The ajax loading feature is integrated. By scrolling down, you can view more and more products without reloading the page. A lot of room on the page makes the categories' images viewing better, therefore it encourages visitors to add products to shopping cart.

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In the current post we are glad to share short interview with founder of JacareSuplementos.com. Jacare Suplementos store is selling sports nutrition supplements in São Paulo and Portuguese speaking countries.

Introduction

The site began in 2010 after identifying a need in this niche market for good supplements. We start with a more amateur layout and few were perfecting the layout to what we have today. The template master helped us a lot with modules for Magento where we could improve the experience with our customer.

Can you tell us more about your business and e-commerce experience?

We decided to run our e-commerce site in 2010 after identifying a need in good supplements market. The layout we started with, was likely an amateur, made by ourselves. However we still use it with little improvements. We’ve had mostly positive experience with Templates-Master. Top-notch extensions work great. This company gave us so needed experience in dealing with our customers. Highly recommended!

Why you have chosen Magento?

We choose Magento because it is the cheapest platform with fully resources that we need to do a great work to our customer, it has a lot of modules, professional.

What our products do you use?

• Argento template
• Fire Checkout 2.0
• Ajax Layered Navigation
• And all extensions that are part of Argento package of course.

Why did you decide to start working with Templates Master’s extensions and templates?

These guys help us to get the best out of our store. Long term support is available. Professional and useful modules, which were developed with clients’ needs in mind. Thanks a lot for reasonable price.

Can you give advice to beginners in ecommerce?

Just believe you can do it! If your resources are limited, start with Magento, Argento it is a nice template to start a professional business, invest in SEO too.

What is your favourite extension?

What extension do you like more? - Our favourite extension is Firecheckout. It’s quick and easy setup, user-friendly interfaces. It’s really great magento module. We have been using it for a long time and we noticed the conversion rate of our store was increased in many times.

What other extensions that are not available at Templates Master you would suggest to focus on?

Sphinx Search for Magento of course!

Do you have any special offer for our clients?

Yes, we’d like to offer 10% discount for Templates-Master clients. Save more with coupon TEMPLATEMASTER10!

In case you are interested in posting your story about using our products, you can contact us using our contact form.

One of the most hottest Magento 1.9.1 features is Configurable Swatches module. Unfortunately this extension was not added as standalone Magento core module. It was fully integrated only to Magento RWD theme. Integration and using of swatches for custom themes and even Magento default template got really time consuming task. Bellow you will find instructions how to integrate that swatches with any custom theme. You can also download module files at https://github.com/tmhub/catalog-configurable-swatches/releases

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Waiting for release of Argento? Now we are pleased to inform you that Argento 1.5.4 is already published. Recent release was specially created for Magento 1.9.1. and fully supports all it’s 1.9.1 advanced features. Get much better than that!!! The recent release was spruced up with optimized images for better speed performance and all recent extension updates.

So, here are funny things for admins from admins:

• Magento 1.9.1 compatibility with full support of new ConfigurableSwatches module.
• Images size reduced.
• Added ability to use different custom folders per store view. Example: custom_default, custom_en, etc. where suffix is the store code.
• Missing checkout.cart.extra block added to shopping cart page.
• Sprite of the btn-checkout button replaced with css styles.
• Various small css improvements.
• Fixed slider resize when browser window is resized
• And much more interesting in Argento updates

Also the Testimonials, ProLabels, Askit, AjaxSearch, Attributes and Brands pages, AjaxPro, EasyBanner, Easy Catalog Images, EasySlide, EasyTabs, Highlight and Lightbox Pro modules where updated to the latest version. Feel inspired to try!
If you have any question or feature request, please contact us at our contact form.