Your satisfied customers are your best advertisers. With Social Suite your customers will be able to share their wishlist, orders and reviews, like your products and categories and post comments on your products pages.

Social Suite 1.3 is now available with next new features:

• Reward your customers for sharing news about your store
• Asynchronous javascript load for social buttons for better page performance
• Facebook login and Google login feature updated for better user experience

The greatest new feature of Social Suite 1.3 is "reward for like". Every customer who twitted about your store or liked it on Facebook will get discount code. Such promotion will help your store to increase sales and grow social community. Configuration is also easy and doesn't require any code modification. Right after recent extension version installation you should go to config settings and simply set several parameters for discount promo such as promotion text and URL that will be liked or twitted about.

After all this settings will be set according to your needs your customers will see floating button on store frontend. Every visitor who click that button will see modal window with social buttons and description of your promotion.

Please find more information on extension update and see demo at Magento Social Suite page.

Improve your store checkout process and increase your sales today with Fire Checkout. Spend less effort and still get more customers. Start improving your store today and get an immediate increase in sales!

Fire Checkout 2.4.0 is now available with next new features:

• Css and templates moved to base folder in order to provide compatibility with non-default based themes
• Css improvements. Form fields are now have fluid styles, to match various theme width
• Customer comments moved to separate database field
• Added ability to edit customer comment, delivery date and additional fields from backend interface
• Improved configuration section for form fields sort order. Drag'n'drop is now supported
• Optional Usps address verification added. Only United States addresses will be verified if enabled
• Improved edit address links at the address review section
• Integration with Storepickup module updated
• AheadWorks Point extensionintegration added
• Added support of SagePay saved tokens feature
• Paymill integration added
• Generel code cleanup
• Syntax errors removed

Please find more information on the Magento Fire Checkout page.

Today we are glad to continue our case study blog series with post about great company from New York Supreme Defense.

Introduction

Company started in 2006. Started with selling pepper spray. Have now expanded into a full line of self defense products, surveillance and spy cameras, and most recently survival gear. We have since grown into a thriving business with strict focus on customer service and a constantly growing inventory. In such a short time, we have helped thousands of people throughout the world protect themselves, their loved ones, and their property.

Can you tell us more about your business and ecommerce experience?

I wasn't too familiar with ecommerce when I started this business. I had a website built for me by my wholesaler. I quickly learned how fun it was to sell online and work from home. Selling online grew our customer base from hundreds, to millions.

Why you have chosen Magento?

We chose Magento because it was loaded with features, free, and the new kid on the block (at the time). I liked the fact that it was new because to me that meant the user community and support was on the rise, and not the downward spiral. Hot software is only hot software until something new comes along... then the community and developer support begins to dwindle. Magento has been great, and will be great for a long time.

There are dozens of companies on the market. Why did you decided to start working with Templates Master’s extensions and templates?

Why do I like Templates Master? I can go on and on with this one... We used a bunch of different extension and template companies in the beginning, but none come close to the support that we get from Templates Master. Template Master has been great to us. When I send a support email to Templates Master, i know i will get a response quickly and it will be a helpful response. In production sites support like this is critical. You will not find better extension support from any other magento developer. Period.

What our products do you use?

• Elastic Premium Magento Theme
• Mobile Star Mobile Theme
• Fire Checkout
• Navigation Pro
• Easy Tabs
• Google Rich Snippets
• Easy Catalog Images

WISH I COULD AFFORD MORE!! lol

What is your favorite product?

Navigation Pro is my favorite extension because it gives me complete control over my navigation, which IMO is the most important part of any website. In order to sell, a customer has to find it. Not only is adding links easy, but adding a product block directly in the drop-down is priceless.

Can you give advice to beginners in ecommerce?

My advice for beginners is obviously use magento, and use Template Masters extensions whenever possible. Every time I add a Templates Master extension my conversion rate rises.

What other extensions that are not available at Templates Master you would suggest to focus on?

I would suggest a featured products extension. Something where you can pick which products to display on home page within its own interface and can be used anywhere by using block block code. With sliders, grid views...Currently using aheadworks Featured Products 3, but I know TM can do better than them.

Do you have any special offer for our clients?

Templates Master customers can use coupon code TM10OFF for 10% any order at Supreme Defense.

Every store owner would like to highlight their products among search results in order to get more organic traffic. Rich snippets is easiest and most efficient way to do that. Snippets is few lines of text that appear under every search result that give users additional information about your store products offer. According to SEOMOZ you can get up to 30% click through rate increase with Google Rich Snippets installed.
Rich snippets will help you:

• Drawing a user's attention to your relevant result.
• Increasing click-through rates Providing instant information on your product on SERPs.
• Display reviews on SERPs
• Display stock status on SERPs
• Display price on SERPs

Please find more information on the Magento rich snippets extension page.

Argento is more than just another template created for Magento. It was created right from the ground based on the best ecommerce stores practices and according to Magento developers guidelines. Powered with more than 15 popular Magento extensions and based on HTML5 and CSS3 it will bring your store to absolutely new level. Argento was optimized both for speed and SEO, tested in popular browsers and different mobile devices in order to increase conversion and improve shopping experience.

Argento will scale to fit any browser width and screen resolutions. It will work even on small mobile screens and wide desktop screens. Simply change browser width of template demo and argento will adapt to the current screen resolution and width.

Argento will provide your store improved HTML structure for better SEO performance including right usage of SEO important tags and html attributes. More than 40 modification was done in order to fix all major SEO mistakes in default magento template structure.

You can check more info about Argento and view it's demo at our template page.