Case Study: Supreme Defense offering self defense products in USA

Today we are glad to continue our case study blog series with post about great company from New York Supreme Defense.


Company started in 2006. Started with selling pepper spray. Have now expanded into a full line of self defense products, surveillance and spy cameras, and most recently survival gear. We have since grown into a thriving business with strict focus on customer service and a constantly growing inventory. In such a short time, we have helped thousands of people throughout the world protect themselves, their loved ones, and their property.

Can you tell us more about your business and ecommerce experience?

I wasn't too familiar with ecommerce when I started this business. I had a website built for me by my wholesaler. I quickly learned how fun it was to sell online and work from home. Selling online grew our customer base from hundreds, to millions.

Why you have chosen Magento?

We chose Magento because it was loaded with features, free, and the new kid on the block (at the time). I liked the fact that it was new because to me that meant the user community and support was on the rise, and not the downward spiral. Hot software is only hot software until something new comes along... then the community and developer support begins to dwindle. Magento has been great, and will be great for a long time.

There are dozens of companies on the market. Why did you decided to start working with Templates Master’s extensions and templates?

Why do I like Templates Master? I can go on and on with this one... We used a bunch of different extension and template companies in the beginning, but none come close to the support that we get from Templates Master. Template Master has been great to us. When I send a support email to Templates Master, i know i will get a response quickly and it will be a helpful response. In production sites support like this is critical. You will not find better extension support from any other magento developer. Period.

What our products do you use?


What is your favorite product?

Navigation Pro is my favorite extension because it gives me complete control over my navigation, which IMO is the most important part of any website. In order to sell, a customer has to find it. Not only is adding links easy, but adding a product block directly in the drop-down is priceless.

Can you give advice to beginners in ecommerce?

My advice for beginners is obviously use magento, and use Template Masters extensions whenever possible. Every time I add a Templates Master extension my conversion rate rises.

What other extensions that are not available at Templates Master you would suggest to focus on?

I would suggest a featured products extension. Something where you can pick which products to display on home page within its own interface and can be used anywhere by using block block code. With sliders, grid views...Currently using aheadworks Featured Products 3, but I know TM can do better than them.

Do you have any special offer for our clients?

Templates Master customers can use coupon code TM10OFF for 10% any order at Supreme Defense.

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