Why Your E-Commerce Business Needs To Look Into Magento Mobile Solutions

Consumer behavior changes as new technologies are introduced. Your buyers are no longer spending hours on end in your store, looking for that one item they need. Moreover, your business isn’t limited to its physical location. As the World Wide Web takes over just about everything people do — from communication to shopping — your business has found it necessary to maintain its Web presence. Neglecting it, or worst, disregarding it, could be detrimental to your survival in a competitive market.

A great new trend has recently been added to the Web ecosystem, and that is mobile commerce, also known as m-commerce. Your shoppers have shifted from desktop shopping to mobile shopping, which in essence is actually great news because it creates vast opportunities for your business. This could mean having the ability to reach out to your buyers or clients, wherever they are and no matter what they’re doing. This could mean that your shoppers can make quick purchases. This could mean instantly informing your buyers of upcoming in-store events, coupons, or seasonal sales. Of course, all these will also mean having the sufficient system to carry out such goals. And this is where Magento mobile solutions come in.

Magento is a recognized e-commerce platform. It enables small- to large-scale online stores to provide a seamless shopping experience and manage the business efficiently and effectively. The functionality and potential for marketing opportunities is further expanded when you use modules that work well with Magento. With 63 percent of smartphone users using m-commerce to make their purchases (comScore), your business should be looking at a mobile solution designed with Magento in mind.

A mobile solution for Magento can optimize your website to work for smartphones, making it easier for your shoppers to search a product, browse through your stock, place an order, and do check out. Some businesses that still haven't caught up with m-commerce to this day may find their shoppers clicking away to other sites because their websites aren’t viewable on the small screens of mobile phones and even tablets. A lost opportunity is a loss in sales. When your online store loses enough traffic in a single day, it could create a huge dent in your quarterly profit goals.

Your consumers are on the move, and they are looking to shop and do business with stores that allow them the convenience of m-commerce. From searching and making price comparisons to buying products on the fly, from availing of special coupons to browsing for and sending gifts, make the whole shopping experience as simple and appealing as buying in-store. Look into mobile solutions for your Magento store today.

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