Building Better Relationships With Customers Through Magento Help Desk

For many shoppers, the invention of the Internet and online shopping is a boon. On one hand, they can make informed choices on the products they are eyeing to purchase. This means they can find products that give the best value for their hard-earned money. Additionally, there are websites that give definitive reviews of products available both offline and online as well as those that validate the legitimacy of online merchants. On the other hand, shoppers can also purchase products without leaving the comfort of their own home. They can easily pay for their purchases through the use of their credit cards or through PayPal. All they have to do is add the item they wish to purchase to the online shopping cart, pay for it, and the product will be delivered straight to their doorstep.

Similarly, online shopping is beneficial to merchants. For those with a traditional brick-and-mortar store, having an online shop is a perfect opportunity to expand their reach. To start-ups, this is an opportunity to enter the market without having to worry about the monthly overhead costs associated with maintaining a traditional store. Additionally, they have a variety of online tools and helpful software like the Magento Help Desk to help them promote their business and provide top-notch support to their customers.

Just as a quality product can establish a business's reputation, unresponsive customer service can easily destroy that hard-earned reputation. But just about any small business owner will tell you that a smaller enterprise has to contend with limited resources, including manpower. It comes as no surprise that some staff members of a small venture perform multiple tasks, including answering queries from potential customers as well as resolving issues raised by buyers. This can take a serious toll on your operations, particularly if the time of your staff is drained because they have to engage your customers instead of performing other essential tasks.

Luckily, you can automate this essential task with software available in the market — like the Magento Help Desk. By using such software, you can accept tickets through emails, through a customer form or through your own customer account page. And you can do this 24/7. This software also features the linking of tickets with customer orders so that issues can be resolved promptly and much more conveniently.

Your staff will also appreciate the automation process because instead of answering the same questions over and over again (rather than attending to more pressing matters), you can use a quick answer tool and a knowledge base management tool to help answer common questions that prospective customers ask. Additionally, inactive tickets are swept to the sidelines while more important issues are brought to the forefront to be immediately resolved by your staff.

Businesses are not just about offering a product selling it. It is also about building a relationship between a company and its customers. And this relationship starts by providing top-notch customer support.

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