Case Study: Muller Wenskaarten offering personal and business greetings cards

Today we are glad to continue case study blog series and tell about great story of our client Muller Wenskaarten.


Muller Wenskaarten, located in Almelo in The Netherlands started in 2007 with a small collection of greeting cards of own design. Our company has now grown and we carry more than 20 brands. Customers can select between 2.000 different cards. We also carry about 500 small gifts in stock for our customers to choose from. Delivery takes place by mail within 24 hours on weekdays.

Can you tell us more about your business and ecommerce experience?

Back in 2007 we started with eCommerce. Most of our customers like to send a handwritten greeting card with a personal message. We concentrate on the Dutch language market. Not surprisingly most of our customers, consumers as well as businesses are situated in The Netherlands and Belgium.

Why you have chosen Magento?

We started with oSCommerce and in 2010 we looked for an alternative. At that time Magento was the only alternative which was ahead of its time and had all the features we wanted. It is not the easiest platform in terms of setup and maintenance but once it is running it is easy to use. More important, customers can easily find what they are looking for. Bottom line: customer ease is what counts!

There are dozens of companies on the market. Why did you decided to start working with Templates Master’s extensions and templates?

We chose for Fashion template as it suits our company. It also has features which still are ahead of the game. Another very important reason for selecting Templates Master is their excellent support desk. Questions are answered within a day, sometimes within 30 minutes!

What our products do you use?

What is your favorite product?

Ajax Search is our favorite product. This enables our customers to search for and find the greeting card they like. For our customers the images popping up in the search screen is a major help.

Can you give advice to beginners in ecommerce?

Starting with eCommerce is the same as starting a brick and mortar shop. Do not underestimate the effort needed to keep the shop alive. Magento helps a lot, but bear in mind that you will need to keep your shop up to date with new products and also make seasonal changes. The most important is, just like Templates Master, to have a fast support desk.

What other extensions that are not available at Templates Master you would suggest to focus on?

Most of the extensions focus on front-end experience. I would like to bring an extension to your attention which makes life a lot easier. We use “extended product grid with editor" in the back-end. This enables easy changes of the stock levels and status of many of our products at once. It saves a lot of time!

Do you have any special offer for our clients?

Templates Master customers can use coupon code TM042013 for a free magnetic bookmark with any order at Muller Wenskaarten.

In case you are interested in posting your store about using our products then you can contact us at our contact form.

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