There are different ways to increase effectiveness of a business website and improve conversions among customers. These include tactics such as optimizing the site for search engines, improving website navigation, providing high-resolution photos of products and utilizing a single-click scheme for basic shop functions like adding and removing items to carts, or saving items in a wishlist for future reference.
However, one of the most important elements that can determine the success of an e-commerce store is the nature of the site’s checkout process. This final step towards purchase is crucial; any feature that makes checkout a hassle can easily put off customers and cause them to discontinue shopping. Thankfully, there are modules that specifically address this issue. Fire Checkout 2 is Magento checkout extension that can be used to modify checkout features to enhance online shopping. Listed below are some of the checkout features that can be improved using this application:
Layout: The Fire Checkout 2 allows business owners to choose between a three-column or two-column layout. The three-column layout is ideal for those who want to fit all checkout steps into a single page, allowing customers to view all information relevant to their purchase all in one page. This single-page layout, however, may appear complicated to some users. In this case, companies can choose the two-column layout.
Customer contact details: Fire Checkout 2 features geolocation support, which allows companies to detect a customer’s location and automatically fill in address forms using data gathered from geolocation technology. This essentially gives customers one step less to accomplish, allowing them to finish the checkout process much faster.
Add-ons and removals: An important element of any checkout form is the checkout review pane. Here, buyers must be given the option to easily remove or add items in their shopping cart, in case they change their minds about the purchase. In addition, a running total of the purchase should be presented to the buyer to guide him during purchase. In case a customer buys multiple items, pictures of the products in the checkout review are necessary as this can help buyers identify the product easily.
Comment box: Although the company can offer many options during checkout to cater to users’ preferences, in some cases, a buyer may have special requests or inquiries regarding their purchase. For such instances, a comment box is handy. Fire Checkout 2 makes it easier for business owners to include a comment box into their checkout page.
Payment, delivery date and shipping options: Fire Checkout 2 supports multiple options for payment and shipping. These include commonly used payment and shipping options such as PayPal, Google Checkout, FedEx and DHL, as well as other services. The module also enables integration of third-party modules, allowing customers to earn points or use gift certificates.
