Case Study: Sleep Softly offering Mattress & Beds in UK

Today we are glad to start our first case study post series with post about great company from UK


We are online retail company located in the United Kingdom and selling via our website mainly bedroom furniture products such as bedsteads, bean bags, chair beds, divan bed bases, futons, mattresses. We are a family run business based in the South West, with over twenty five years experience within the mattress and foam cutting business based here in the UK... Our background originally lies in manufacturing, but we have been spreading our wings recently and have been expanding our customer base.

Can you tell us more about your business and ecommerce experience?

We set up our website to sell our products to a far wider audience and we have been working with a number of partners to offer our products through wider sales channels

Why you have chosen Magento?

We chose Magento due to the simplicity of the back office, the direct integration of paypal, the opportunity to develop our site as we require to build it based on different functionality e.g one page checkout process vastly improved our conversion level vs the standard Magento registration format

There are dozens of companies on the market. Why did you decided to start working with Templates Master’s extensions and templates?

We have found the solution to a number of our issues with the extensions that Template Master have offered for example the Fire checkout has reduced the checkout process from 6 steps to 1 step...this has led to a far higher level of sales conversion and lowered the level of queries and difficulties our customers were having in completing their orders on our site...made a massive difference to the ease of payment for our customers. The great aspect with Template Masters is they also offer the service of integrating the extension fully working into our back office, so we can buy the extensions with confidence knowing they will work fully. We have also discussed with Template Master other product ideas and support requirements and they have always been forthcoming and helpful in all these areas

What our products do you use?

What is your favorite product?

And short explanation why. Love the Fire checkout...due to the ease of completing orders for our customers, has vastly reduced the fall off levels and calls we have to complete orders

Can you give advice to beginners in ecommerce?

Yes...we have traveled a winding pathway in our journey in ecommerce and are more than happy to help people avoid the pitfalls if it helps them achieve the outcome they seek easier. I think people will like it.

What other extensions that are not available at Templates Master you would suggest to focus on?

One page landing page extension with fire checkout and upsell opportunities integrated into this page

Do you have any special offer for our clients?

Yes sure, if you live in UK then you can check our great promo with 90 x 190 mattresses. You can buy one and get one free with free postage at . Offer is valid until 5th of march 2013. You should add 2 to the cart to get the promo.

In case you are interested in posting your store about using our products then you can contact us at our contact form

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