Why Your Online Store Should Offer A Single Page Checkout

Shopping is a pleasant activity. It can be even more pleasurable for those who actually “live for” the activity. With the rise of online shopping, this joyous pursuit just became convenient and, in some cases, even more cost-effective as some online shops offer cheaper prices than brick-and-mortar stores. But in comparison to online shopping, shopping in-store lets buyers feel, smell, and immediately possess their purchase. A consumer survey of online shoppers has discovered that those are not the only downsides to Web shopping.A MasterCard survey conducted by Harris Interactive, a market research firm, has found out that one out of every four customers has abandoned shopping carts due to a complex checkout process. It seems that online shoppers want to spend more time searching for products and less time filling out forms at checkout. Abandoned shopping carts, for any e-commerce business, can put a significant dent on sales and, consequently, profits.Offering a single page checkout to your customers can prevent any buyer from abandoning their shopping cart and your business from suffering loss of revenue. Sure, you might be able to implement an email marketing scheme (i.e., follow-up emails to customers who left without buying the products on their shopping cart) that allows you to recover revenues lost from an abandoned shopping cart. But would it not be easier and more efficient instead to get your customers to complete their transaction?The one page checkout is a feature from an open-source, e-commerce platform called Magento. It essentially cuts checkout time in half, keeping the final step of the shopping process simple and hassle-free. The process lets your customers fill in all the necessary information in a single page and in a secure system.The one page checkout not only maintains a fuss-free process but it also enhances the shopping experience for every customer. Shoppers can check in as “guest” or have the option to register at the start of the checkout. They can ship their purchases to multiple addresses. They can write messages if they have purchased the products as gifts and send those to multiple recipients. They also get to choose the wrapping service. In addition, the shopping cart comes with tax and shipping estimates.Online shopping is not only pleasant — it is the easiest thing to do in the world (especially when you need to shop for gifts during rush hour on holidays). Make sure your online store keeps the shopping experience pleasant and easy. Offer a one-page checkout. Keep your online shoppers happy. And watch your sales increase.