How Magento Checkout Is Changing The Shopping Experience

What could possibly turn off online shoppers from making their purchase with a specific e-commerce brand? Would it be the insufficient selection and variety of products? Could it be the sheer complexity of its return policy and the absence of free return shipping? Perhaps it is the maddeningly difficult checkout process that makes online shoppers abandon their carts? In a survey conducted by research firm Harris Interactive for MasterCard, one out of every four online shoppers has abandoned shopping carts at least once a month. The survey also concluded that consumers want to spend less time filling out forms at checkout.The whole idea of online shopping, after all, is convenience. When an online store’s checkout process keeps shoppers far too long, it significantly defeats the whole purpose of convenient shopping. Shoppers do not want to waste time answering a series of questions and going through several steps before they can finish their transaction. It is for this reason that the Magento Checkout can become every e-commerce brand’s tool against abandoned shopping carts.Fast and Easy Checkout Introduced in 2007, the feature-rich, open-source e-commerce platform is designed to bring cost-effective, efficient, and simple solutions to many e-commerce brands. Global brand eBay quickly knew the platform’s potential and bought it off in 2011. One of the e-commerce platform’s more appealing features is its one-page checkout.Magento’s checkout has essentially made the process a lot simpler and, more ideally, quicker. Online shoppers only have to fill out all the necessary information the store needs in a single page. No more unnecessary steps that confuse shoppers who are in a hurry to complete a transaction. This significantly decreases any chance of cart abandonment and even encourages new shoppers to return to the online store.Convenient Choices Store returns may also be increased further because of the number of choices the one-page checkout offers. For starters, shoppers have the option to check out either as a “guest” or create an account at the beginning of the checkout and register as “member.” In addition, shoppers need not worry about payment methods as Magento’s checkout integrates with many payment gateways as well as offers a range of alternative payment methods such as direct cash deposit as opposed to credit card payment.Lastly, another attractive offer from the one-page checkout is that it allows shoppers to send messages along with their gift purchases. Customers can also choose a wrapping service and send the gifts out to multiple recipients.Indeed, with less time spent filling out a form and a number of special benefits, the one-page checkout from Magento has not only made online shopping more convenient but it is changing the way online stores deliver the shopping experience.