From Good To Better: Upgrade Your Online Store With The Magento Responsive Theme
When the largest and most recognized brands like Cort, The North Face, Toms and Samsung adopted an online format to sell their products, these companies turned to one e-commerce Web application – Magento.
Developed by Varien, Magento is a powerful open source solution that offers businesses — from small businesses to multinational enterprises — a host of attractive benefits like options for product display and the ability to support user accounts and loyalty programs. But perhaps, one of its strongest suits as an open source software is the variety of themes and extensions available from third-party developers.
With the Argento Magento responsive theme, what is good can only get better. Simply put, this kind of theme allows business owners to upgrade their Magento store, adding more power to what is an already good platform through the integration of more than 15 of the most popular Magento extensions in one nifty package.
The sale of smart devices is rapidly outpacing that of desktop and laptop computers. As such, online stores should address the twin issues of compatibility with a variety of browser widths and resolutions and mobile operating systems like Android, iOS, BlackBerry and Windows. Instead of creating a separate mobile store or mobile application, Argento allows online stores to be viewed optimally from desktop screens to smartphones and is compatible with different mobile operating systems.
SEO is an important factor to allow online stores to gain visibility among search engines. But before paying a massive amount for outsourcing SEO campaigns, the online store must be structurally optimized first. Powerful as it is, the Magento template structure has many faults related to SEO. Argento addresses these issues by improving HTML structures vital for SEO performance.
Admittedly, today's Web users have limited attention spans, with various websites competing for their attention. In order to increase conversions and prevent shopping cart abandonment, business owners must ensure two things: that their online store loads fast, and that their store is designed such that the customer can easily find what he or she is looking for. Argento deftly addresses these issues. First, the theme is based on CSS sprite techniques which significantly reduce https requests. Second, the theme allows improved conversion rates through the analysis and rehearsal of a variety of Magento interfaces.
Packed in with this theme is a variety of the most popular extensions including Ajax Pro 2.0, Pro Labels, Easy Banners, Easy Slider, Highlight, Ajax Search, Highslide, Rich Snippets, Pro Navigation, Askit, Easytabs, Easy Catalog, Sold Together and Suggest Page.
