There are many different techniques that can be used by a web-based business to increase conversions among potential customers and hopefully create a loyal following for the brand. For instance, the company’s e-commerce website can be optimized to appear on top of search engine results pages. This step will help increase awareness about the site and direct more search engine users to it, some of whom may eventually make a purchase. In addition to optimizing an e-commerce site for search engines, another way to enhance an online company’s success is by improving navigation and making it easier for site users to get the information they need. Basic shop functions, such as adding and removing items to the shopping cart, can also be made easier as simple one-click features are more likely to encourage continued use of the site.
However, all these features can only bring the customer as far as the checkout page — site optimization, improved navigation and simplified functions will not guarantee that a customer will actually make a purchase. Instead, the nature of your checkout web forms is the crucial factor that will determine whether a customer will actually make a purchase from your site or not. And since the true measure of success for any company is the amount of revenue that they can generate within a given amount of time, it’s particularly important to make the checkout process as appealing to customers as possible.
Business owners must keep in mind that the appeal of an online shop’s checkout process rests primarily on the simplicity of its design. As such, a complicated checkout process that requires numerous clicks and forms to be filled will most likely lead a customer to abandon their shopping cart. On the other hand, a clean-looking, one page checkout page with simplified functions is sure to encourage a customer to complete the transaction.
But how can business owners integrate such features into their e-commerce websites easily? Not all entrepreneurs may have experience in website creation and programming, and modifying the checkout page to include all these functions may be complicated without professional help. Thankfully, there are easy-to-use module for Magento that can help business owners create a more effective checkout page. With our module a checkout form can be simplified to fit only a single page, while also providing ways for customers to remove or add more items to their cart easily. Other important features, such as options for delivery dates, payment and shipping, can also be easily modified using easy-to use config settings. With these programs, magento store owners can create the perfect checkout page — and guarantee increased sales and more profits in the future.
