More and more companies nowadays are using the Internet to advertise and sell their products. This comes as no surprise, especially since the World Wide Web offers unparalleled reach and convenience for both store owners and their customers. With the sheer number of e-commerce sites, however, online business owners must ensure that their websites are optimized to enhance the shopping experience.
There are numerous site features that must be enhanced to make shopping much more enjoyable for customers and increase conversions for companies. These include search engine optimization, site design and layout, navigation, social network integration, and product presentation. Thankfully, there are numerous Magento extensions available to help Magento store owners address these issues. Listed below are some of the most popular extensions for Magento that can be used to improve a business website:
Navigation Pro: Site navigation is of utmost importance for online shoppers, and the easier it is to browse a store and find a product, the longer a customer will use the site. This extension from Magento allows businesses to design site navigation easily and includes multiple options for presenting web pages. You can choose among vertical or horizontal menus, which can be drop-down, static or folding in nature. Products can also be grouped into different categories, with each category page coming with its own design.
Products Highlight: Business owners may need to highlight a few products on their landing pages, especially those that are new or on sale. With this Magento extension, products can be easily filtered according to price, category and other attributes. Businesses can also easily present most viewed and bestselling products using this program.
Social Suit: A large percentage of Internet users are active social media users, so it’s important for businesses to provide a way to connect with customers using these platforms. Magento’s Social Suit makes it easy to integrate social media functions into a business website. With this extension, customers can easily share their wishlist with friends (who may in turn make the purchase from the store), post reviews, like products and add comments regarding a specific product. Having a strong social media presence is a great way for companies to advertise their products and services as it is inexpensive yet very effective.
Fire Checkout 2: A company’s success doesn’t rely solely on the number of customers that visit their store or the amount of time a buyer browses products — whether a customer actually makes a purchase is of greater significance. As such, it’s important to make the checkout process as hassle-free as possible. Magento’s Fire Checkout 2 offers customization options that can help create a simple yet effective checkout process. Features include flexible layout, geolocation support, and support for multiple options for delivery and payment methods.