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  • Case Study: La Mercerissima creative materials in Italy

    Welcome! Today we’d like to share a story of wonderful hobby supplies store http://lamercerissima.it. “La Mercerissima” is located at beautiful Ladispoli in Italy.

    Company history

    Over the last 20 years our company provides cool hobby supplies for women. Nowadays customers can choose from the wide variety of creative hobby supplies.

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    Can you tell us about you company history and products?

    La Mercerissima is the online store specializing in the hobby stuff. It was founded in 1995 in Ladispoli, Rome. Welcome to design your own “hobby project”. By shopping online you can be owner of products for embroidery, cross stitch and needlepoint. You can also find knitting yarn in wool or cotton in our store. Our highly qualified team provides reliable service for all our customers. You can be fully convinced, that whenever you visit our shop, you will get the best offer.

    Can you tell us more about your business and ecommerce experience?

    Our core business is the market of hobbies for women, particularly of the embroidery, wool and cotton yarns for knitting and crochet, creative sewing and everything concerning the crafts. What about La Mercerissima e-commerce experience? We can say, the web-store can rightly be considered the formidable weapon in overcoming the financial crisis that Europe was affected by in recent years. We constantly reported an increase revenue. We think that shopping online is convenient process especially for people sitting on sofa. They can buy a lot of products with friendly price by few clicks.

    Why you have chosen Magento?

    Formerly we set up our store using osCommerce platform. Then we stumbled upon new Magento. We immediately felt it was something that we wanted to get. High potentialities of Magento attracted us at once. Since last years we keep satisfied with our choice. If you ask us our opinion, we still say Yes - we are lucky enough to manage our magento store. As we know all women are passionate about handicrafts. So, we simply sell essential goods for creativity.

    There are dozens of companies on the market. Why did you decided to start working with Templates Master’s extensions and templates?

    At the beginning the integration of new plugins was not needed. But in course of time we realized that we want something to improve users’ shopping experience. Templates Master was the first company we contacted online. We were excited of Fire Checkout extension. After we rated highly the fantastic support, we still refer Templates Master for new solutions.

    What our products do you use?

    We checked out a lot of extensions. Installed modules are: Prolabels, Booster Newsletter, Social Suite, Askit, Fire Checkout, Easy Banner, Sold Together PRO, Rich Snippets, Ajax PRO, Smart Suggest, CDN.

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    What is your favorite product?

    We are absolutely inspired of Fire Checkout and Askit plugins. These extensions are mostly important for our store. We recommend everyone to install the Fire Checkout. It’s very useful extension. The Askit helps us a lot to create an original products’ content on the page and at the same time to boost SEO rankings.

    Can you give advice to beginners in ecommerce?

    Some years ago we received nice advice. It sounds like you really need to find exactly yours niche market and do all possible to become a section leader. If you have not an exaggerated budget, it will be hard for you to compete in a crowded market. However people have to be full of creative ideas. Eventually high activity will bring the satisfaction.

    What other extensions that are not available at Templates Master you would suggest to focus on?

    Hmm….(so) we are thinking about integration of RMA type. However we’d like to buy it at Templates Master store. Well, that's it )))

    Do you have any special offer for your customer?

    Sure. We are pleased to announce a 10% discount on the all products for Templates Master clients. Please use the code TM042105-X10. It’s valid until 18 April 2015.

  • Case Study: JacareSuplementos.com Sports Nutrition Supplements in São Paulo

    In the current post we are glad to share short interview with founder of JacareSuplementos.com. Jacare Suplementos store is selling sports nutrition supplements in São Paulo and Portuguese speaking countries.

    Introduction

    The site began in 2010 after identifying a need in this niche market for good supplements. We start with a more amateur layout and few were perfecting the layout to what we have today. The template master helped us a lot with modules for Magento where we could improve the experience with our customer.

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    Can you tell us more about your business and e-commerce experience?

    We decided to run our e-commerce site in 2010 after identifying a need in good supplements market. The layout we started with, was likely an amateur, made by ourselves. However we still use it with little improvements. We’ve had mostly positive experience with Templates-Master. Top-notch extensions work great. This company gave us so needed experience in dealing with our customers. Highly recommended!

    Why you have chosen Magento?

    We choose Magento because it is the cheapest platform with fully resources that we need to do a great work to our customer, it has a lot of modules, professional.

    What our products do you use?

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    Why did you decide to start working with Templates Master’s extensions and templates?

    These guys help us to get the best out of our store. Long term support is available. Professional and useful modules, which were developed with clients’ needs in mind. Thanks a lot for reasonable price.

    Can you give advice to beginners in ecommerce?

    Just believe you can do it! If your resources are limited, start with Magento, Argento it is a nice template to start a professional business, invest in SEO too.

    What is your favourite extension?

    What extension do you like more? - Our favourite extension is Firecheckout. It’s quick and easy setup, user-friendly interfaces. It’s really great magento module. We have been using it for a long time and we noticed the conversion rate of our store was increased in many times.

    What other extensions that are not available at Templates Master you would suggest to focus on?

    Sphinx Search for Magento of course!

    Do you have any special offer for our clients?

    Yes, we’d like to offer 10% discount for Templates-Master clients. Save more with coupon TEMPLATEMASTER10!

    In case you are interested in posting your story about using our products, you can contact us using our contact form.

  • Case Study: IPcam-shop.nl IP cams and home automation in Hoofddorp, Netherlands

    In the current post of our case studies we are really excited to tell story of our client operating several stores selling IP cams and home automation products at IPcam-shop.nl and HomeAutomation-shop.nl.

    Introduction

    We started in April 2010 with IPcam-shop.nl after we found that the IP camera product assortment was upcoming but that there were only a few web shops in the Netherlands which sold affordable IP camera products for home users and small businesses. We started shipping from home (as many web shops do in their start-up phase), but after a nice growth path we outsourced the logistics to an external warehouse. After another full year of successful growth we decided to insource again the logistics and we moved to an own office/warehouse and hired up to 4 people currently speaking. Last month we had the opportunity to extend our product assortment via the acquisition of the web shop HomeAutomation-shop, which is also an upcoming product assortment and in which we have a lot of confidence to become successful as well.

    Can you tell us more about your business and ecommerce experience?

    My background is rather technical. I have worked in the mobile communications industry as engineer mobile/3G within some large companies for years. I had no experience at all in ecommerce but I like to learn and study and made myself familiar with it as it came. Also I look at my web shops as being a customer myself so very critical and always looking for improvements.

    Why you have chosen Magento?

    I got this advice from a colleague worker at my previous job who was some sort familiar within Ecommerce.

    What our products do you use?

    Why did you decide to start working with Templates Master’s extensions and templates?

    As soon as we launched our business I started searching for a template to use in Magento and I came across Magento Classic Theme which was and still is a very famous Magento module developed by TM. The support and service from TM was something I never experienced within any other company.

    As a result I started to look at useful modules from TM and we found many TM modules which add value to our web shop and especially the Fire Checkout module which we are using for years now.

    Can you share any results of using FIre Checkout??

    We can look back at the history and noticed a 15-20% increase of orders one month after we started with Fire Checkout. The nice thing about Fire Checkout is that it is improving so often, many improvements have been included since the initial version.

    What is your favorite Fire Checkout feature?

    Definitely the layout! It is very clean and neat and does not distract from the main goal on every checkout page, to finish and pay the order by your customers.

    What other Fire Checkout feature you would suggest to focus on?

    As many improvements/new features already have been included I cannot think of anything right now.

    Can you give advice to beginners in ecommerce?

    You need to have a lot of energy and be eager to learn many aspects of e-commerce in your route to launch your website and have the first order.

    Do you have any special offer for our clients?

    Yes, all the customers who read this can have 5% discount via the voucher code: templates5 on any order in our web shops: Home Automation shop or IP-camera store

    In case you are interested in posting your story about using our products, you can contact us using our contact form.

  • Case study: Increasing sales with Fire Checkout at Whitakerbrothers.com

    Checkout interface is most important and crucial part of any ecommerce store. Our Firecheckout extension was created in order to make it flexible and provide higher conversion rate. It quickly became very popular and most part of our clients were really satisfied with it. Usually you can't measure satisfaction in numbers but today we can do that! In the current post of our case studies blog series we are really excited to share story of our collaboration with Whitaker Brothers company.

    Continue reading

  • Case Study: Scalemodelshop.co.uk offers scale models and accessories in UK

    In the current post of our case studies we are really excited to to tell story story of our client http://scalemodelshop.co.uk/.

    Introduction

    I started Scale Model Shop in 2010 because I already had a established model forum which gave me a good customer base to get things off the ground. Working on it part time while also having a full time just I was able to give up my job at the end of 2012 to concentrate fully on my own site.

    Can you tell us more about your business and ecommerce experience?

    I first started the shop using cscart which was ok but I soon found it wasn’t for me, I was introduced to Magento by a SEO company and liked it from the start as it seemed feature rich out of the box.

    Why you have chosen Magento?

    Magento is not only feature rich but it is also resource hungry, and because of that I have thought about moving away from it, but with a bit of sever tweaking it does get better and I’ve yet to find another e-commence software that has so much going for it, in regards to add-ons and information found on the Internet to help if you get stuck.

    There are dozens of companies on the market. Why did you decided to start working with Templates Master’s extensions and templates?

    I found the support I have got to be good and reasonably priced add-ons, any problems I’ve had are fixed quickly.

    What our products do you use?

    What is your favorite product?

    Firecheckout: It looks neat and tidy, works with other 3rd party addons I have installed and makes it easier for the customer to complete their sale.

    Can you give advice to beginners in ecommerce?

    Know your market and good communication with your customers is vital, I send out emails during different stages of the order keeping them informed at ever stage, it put’s your customer at ease.

    What other extensions that are not available at Templates Master you would suggest to focus on?

    As above, I used followup emails, these are automatically sent out to customers. Also follow up review emails, great way to get fresh content on your site, good for SEO.

    Do you have any special offer for our clients?

    If you have an interest in scale modelling and would like to try out my site use promo code TM13 for an extra 10% off your first order.

    In case you are interested in posting your store about using our products then you can contact us at our contact form.

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