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  • Case Study: IPcam-shop.nl IP cams and home automation in Hoofddorp, Netherlands

    In the current post of our case studies we are really excited to tell story of our client operating several stores selling IP cams and home automation products at IPcam-shop.nl and HomeAutomation-shop.nl.

    Introduction

    We started in April 2010 with IPcam-shop.nl after we found that the IP camera product assortment was upcoming but that there were only a few web shops in the Netherlands which sold affordable IP camera products for home users and small businesses. We started shipping from home (as many web shops do in their start-up phase), but after a nice growth path we outsourced the logistics to an external warehouse. After another full year of successful growth we decided to insource again the logistics and we moved to an own office/warehouse and hired up to 4 people currently speaking. Last month we had the opportunity to extend our product assortment via the acquisition of the web shop HomeAutomation-shop, which is also an upcoming product assortment and in which we have a lot of confidence to become successful as well.

    Can you tell us more about your business and ecommerce experience?

    My background is rather technical. I have worked in the mobile communications industry as engineer mobile/3G within some large companies for years. I had no experience at all in ecommerce but I like to learn and study and made myself familiar with it as it came. Also I look at my web shops as being a customer myself so very critical and always looking for improvements.

    Why you have chosen Magento?

    I got this advice from a colleague worker at my previous job who was some sort familiar within Ecommerce.

    What our products do you use?

    Why did you decide to start working with Templates Master’s extensions and templates?

    As soon as we launched our business I started searching for a template to use in Magento and I came across Magento Classic Theme which was and still is a very famous Magento module developed by TM. The support and service from TM was something I never experienced within any other company.

    As a result I started to look at useful modules from TM and we found many TM modules which add value to our web shop and especially the Fire Checkout module which we are using for years now.

    Can you share any results of using FIre Checkout??

    We can look back at the history and noticed a 15-20% increase of orders one month after we started with Fire Checkout. The nice thing about Fire Checkout is that it is improving so often, many improvements have been included since the initial version.

    What is your favorite Fire Checkout feature?

    Definitely the layout! It is very clean and neat and does not distract from the main goal on every checkout page, to finish and pay the order by your customers.

    What other Fire Checkout feature you would suggest to focus on?

    As many improvements/new features already have been included I cannot think of anything right now.

    Can you give advice to beginners in ecommerce?

    You need to have a lot of energy and be eager to learn many aspects of e-commerce in your route to launch your website and have the first order.

    Do you have any special offer for our clients?

    Yes, all the customers who read this can have 5% discount via the voucher code: templates5 on any order in our web shops: Home Automation shop or IP-camera store

    In case you are interested in posting your story about using our products, you can contact us using our contact form.

  • Case study: Increasing sales with Fire Checkout at Whitakerbrothers.com

    Checkout interface is most important and crucial part of any ecommerce store. Our Firecheckout extension was created in order to make it flexible and provide higher conversion rate. It quickly became very popular and most part of our clients were really satisfied with it. Usually you can't measure satisfaction in numbers but today we can do that! In the current post of our case studies blog series we are really excited to share story of our collaboration with Whitaker Brothers company.

    Continue reading

  • Case Study: Scalemodelshop.co.uk offers scale models and accessories in UK

    In the current post of our case studies we are really excited to to tell story story of our client http://scalemodelshop.co.uk/.

    Introduction

    I started Scale Model Shop in 2010 because I already had a established model forum which gave me a good customer base to get things off the ground. Working on it part time while also having a full time just I was able to give up my job at the end of 2012 to concentrate fully on my own site.

    Can you tell us more about your business and ecommerce experience?

    I first started the shop using cscart which was ok but I soon found it wasn’t for me, I was introduced to Magento by a SEO company and liked it from the start as it seemed feature rich out of the box.

    Why you have chosen Magento?

    Magento is not only feature rich but it is also resource hungry, and because of that I have thought about moving away from it, but with a bit of sever tweaking it does get better and I’ve yet to find another e-commence software that has so much going for it, in regards to add-ons and information found on the Internet to help if you get stuck.

    There are dozens of companies on the market. Why did you decided to start working with Templates Master’s extensions and templates?

    I found the support I have got to be good and reasonably priced add-ons, any problems I’ve had are fixed quickly.

    What our products do you use?

    What is your favorite product?

    Firecheckout: It looks neat and tidy, works with other 3rd party addons I have installed and makes it easier for the customer to complete their sale.

    Can you give advice to beginners in ecommerce?

    Know your market and good communication with your customers is vital, I send out emails during different stages of the order keeping them informed at ever stage, it put’s your customer at ease.

    What other extensions that are not available at Templates Master you would suggest to focus on?

    As above, I used followup emails, these are automatically sent out to customers. Also follow up review emails, great way to get fresh content on your site, good for SEO.

    Do you have any special offer for our clients?

    If you have an interest in scale modelling and would like to try out my site use promo code TM13 for an extra 10% off your first order.

    In case you are interested in posting your store about using our products then you can contact us at our contact form.

  • Case Study: Muller Wenskaarten offering personal and business greetings cards

    Today we are glad to continue case study blog series and tell about great story of our client Muller Wenskaarten.

    Introduction

    Muller Wenskaarten, located in Almelo in The Netherlands started in 2007 with a small collection of greeting cards of own design. Our company has now grown and we carry more than 20 brands. Customers can select between 2.000 different cards. We also carry about 500 small gifts in stock for our customers to choose from. Delivery takes place by mail within 24 hours on weekdays.

    Can you tell us more about your business and ecommerce experience?

    Back in 2007 we started with eCommerce. Most of our customers like to send a handwritten greeting card with a personal message. We concentrate on the Dutch language market. Not surprisingly most of our customers, consumers as well as businesses are situated in The Netherlands and Belgium.

    Why you have chosen Magento?

    We started with oSCommerce and in 2010 we looked for an alternative. At that time Magento was the only alternative which was ahead of its time and had all the features we wanted. It is not the easiest platform in terms of setup and maintenance but once it is running it is easy to use. More important, customers can easily find what they are looking for. Bottom line: customer ease is what counts!

    There are dozens of companies on the market. Why did you decided to start working with Templates Master’s extensions and templates?

    We chose for Fashion template as it suits our company. It also has features which still are ahead of the game. Another very important reason for selecting Templates Master is their excellent support desk. Questions are answered within a day, sometimes within 30 minutes!

    What our products do you use?

    What is your favorite product?

    Ajax Search is our favorite product. This enables our customers to search for and find the greeting card they like. For our customers the images popping up in the search screen is a major help.

    Can you give advice to beginners in ecommerce?

    Starting with eCommerce is the same as starting a brick and mortar shop. Do not underestimate the effort needed to keep the shop alive. Magento helps a lot, but bear in mind that you will need to keep your shop up to date with new products and also make seasonal changes. The most important is, just like Templates Master, to have a fast support desk.

    What other extensions that are not available at Templates Master you would suggest to focus on?

    Most of the extensions focus on front-end experience. I would like to bring an extension to your attention which makes life a lot easier. We use “extended product grid with editor" in the back-end. This enables easy changes of the stock levels and status of many of our products at once. It saves a lot of time!

    Do you have any special offer for our clients?

    Templates Master customers can use coupon code TM042013 for a free magnetic bookmark with any order at Muller Wenskaarten.

    In case you are interested in posting your store about using our products then you can contact us at our contact form.

  • Case Study: Moto Center Laba offering motorcycles & accessories in Slovenia EU

    In recent 2 months our Argento theme has become really popular within our clients and the one of the first stores powered with Argento Moto center laba probably explain why it’s so popular.

    Introduction

    TSC Laba d.o.o., website represents a motorcycle division known under name Moto Center Laba situated in Ljubljana (BTC shopping area), capital of Slovenia,Europe. Our company was founded in 1997. It's a family company owned by two brothers (Bostjan and Simon). Our primary business was and still is annual vehicle inspections. Since 2005 we've opened a motorcycle store and became an exclusive importer of Alpinestars and Nexx gear. We also sell and repair KTM motorcycles. Our main goal is to become one of top three companies on the motorcycle market in Slovenia. We strongly believe in highest level of professionalism in doing our business. We are proud of our excellent customer support.

    Can you tell us more about your business and ecommerce experience?

    We use ecommerce in our motorcycle division practically since day one. We've started with Joomla and Virtuemart and migrated to Magento in 2009. Ecommerce in our case does not generate that many sales because of the specific products we sell (one usually has to try before buying) but it is an excellent way for first communication with a customer and also a great support place.

    Why you have chosen Magento?

    Magento was chosen because Virtuemart had too many bugs and not enough features. Magento is much more complex and more difficult to customize but when set properly, it offers and amazing experience.

    There are dozens of companies on the market. Why did you decided to start working with Templates Master’s extensions and templates?

    We have tried quite a few templates before Templates Master has crossed our path. But those templates were always unfinished with lack of features and compatibility with other Magento extensions. So far only templates from TM are really made to the last piece and usually it only takes a small tweak or two to make it perfect – in looks and function.

    What our products do you use?

    Prior to today, we've used some templates, upgraded with Prolabels and Ajax Pro. Now we're all excited (so are customers) that we got our hands on Argento. Other templates from TM are great, but Argento with it's modules is just awesome.



    What is your favorite product?

    Easyslide/easybanner. So easy to add CMS contents and it immediately makes great effect on the frontpage.

    Can you give advice to beginners in ecommerce?

    Magento community is free. But using only free extensions, templates etc. will never give you the e-commerce good enough for demanding visitors of your website. Unless you are a great programmer, choose your templates and extensions wisely and don't forget that you will need some support on those. Don't let few saved bucks turn your e-commerce into a nightmare – for you and your customers.

    What other extensions that are not available at Templates Master you would suggest to focus on?

    We are using other extensions for product videos and custom stock status. We are certain that TM can make better ones.

    Do you have any special offer for our clients?

    We have great offer on motorcycle brands we represent. For customers from EU we always make special deals. Just contact us at our store www.motocenterlaba.com.

    In case you are interested in posting your store about using our products then you can contact us at our contact form.

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